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Olympic Meddle: Ambush Ads a Longstanding Competition
Every two years the International Olympic Committee sells umpteen millions of dollars in sponsorships, and to make sure everyone gets they’re money’s worth, the IOC goes to often absurd lengths to...
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Maria Menounos Is a Twitter Mole
Last week the hardtracking staff detailed the stealth marketing efforts of Maria Menounos (“American actress, journalist, television presenter and occasional professional wrestler”) for discount...
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How Sneak Adtack Scooped the New York Times on Celebrity Stealth Marketing
The New York Times ran this Nick Bilton Disruptions piece on Page One of Monday’s Business section: Social Media Product Plugs Draw Scrutiny In 1982, Bill Cosby appeared on television showing off a...
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Twitter Goes Native (Advertising). New York Says Its Standardized English...
One by one, the media outlets you know and love are falling prey to stealth marketing. Call the roll: The New York Times. The Wall Street Journal. NBC’s The Tonight Show. The Washington Post. And etc....
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Nike Pimps Out Air(time) Jordan at U.S. Open
Product placement is no longer just a function of plunking down a Starbucks mug on the set of MSNBC’s Morning Joe or handing Seinfeld’s Kramer some Junior Mints. That’s so 1.0, yo. Welcome to Product...
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Product Placement Produces Place-Mint
Looking for the rocket fuel of stealth marketing? Look to product placement. From MediaPost’s Joe Mandese: Product Placement [Soars] Nearly 13%, Outpaces Rest Of Marketing The U.S. product placement...
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